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Bayer says India's agriculture economy stressed, banks on new products

Focuses on launching new products to beat the slowdown in India's agriculture economy

Currently, DBT is given to fertiliser companies who sell at a subsidised rate to farmers
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The firm has focused on working with small holder farmers and partners

Rajesh Bhayani Mumbai
Crop science major Bayer CropScience is banking on a new business model for growth as it sees India’s agriculture economy being stressed in the near term, and also as the company’s bottom line has taken a hit due to a weak Rabi season. Now, it is implementing a new business model and launching new products to improve sales and profits.

D Narain, vice-chairman, managing director and chief executive officer (CEO) of Bayer CropScience, said: “Adverse weather and drought led to a weaker-than-expected Rabi season. Overall crop economics will remain stressed in the near term and we are convinced about the long-term

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First Published: May 29 2019 | 1:24 PM IST

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