Bengaluru-based Unbxd raises $12.5 million led by Eight Roads Ventures

It will invest a portion of capital raised in its latest round for improving its AI platform

Bengaluru-based product discovery platform for e-commerce Unbxd has raised $12.5 million in fresh funding led by Eight Roads Ventures, the investment arm of financial services firm Fidelity International Limited.

Existing investors IDG Ventures, Inventus Capital Partners, Nirvana Ventures and Infosys co-founder Kris Gopalakrishnan also participated in the round. Avendus Capital was the advisor to Unbxd for the Series C round.

"Traditional rules-based e-commerce technology is hard for retailers to manage while also delivering a poor experience for their shoppers. With a better AI solution in place, retailers are more competitive because shoppers can more easily buy what they seek," said Pavan Sondur,