Brand Fevicol: Pidilite provides content on home design, trends, solutions

In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on their lives

Sneha Joshi, a homemaker from Mumbai, was looking for an interior designer. She did what every young homemaker does these days: she googled. She says she was quite surprised to stumble upon a site, fevicoldesignideas.com that seemed to offer what she was looking for. Being familiar with the brand as an adhesive and having followed its humour-laced quirky advertising for years, she clicked on. Not only did she find enough styles and ideas to engage her attention, she was also able to reach out to a group of interior designers registered on the website to get the work done.

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