BSNL partners with promotion platform to reward users for watching ads

15-20% of revenues earned from the ads will go to customers as reward points, remaining 80% will go be shared between BSNL and Infomo

State-run BSNL has partnered with a mobile advertising platform Infomo wherein customers will get reward points for allowing advertisements while making or receiving calls or sending SMSes. The reward points can be redeemed at various partner outlets.

The service, which will commence in July, is targeted at the around 25 million BSNL customers who use smartphones. About 15-20 per cent of the revenues earned from the advertisements will be shared with customers as reward points whereas the remaining 80 per cent will be shared by BSNL and Infomo. Call2Action Communications, which owns Infomo is in talks with various companies to join