Car sales continue to slide in Sept despite heavy discounts and offers

Industry executives were optimistic about buyer enquiries, which have picked up, translating into sales as Diwali draws closer

The latest automobile sales numbers for September show that the decline continued when compared with the corresponding period last year. In fact, the country’s largest carmaker Maruti Suzuki witnessed a 32.7 per cent fall in sales — the worst in the firm’s history. It could sell 1,22,640 units in September against 162,290 units last year same time. 

But, there may be a silver lining in the form of a month-on-month 

pick up in sales after the recent round of discounts and offers from auto majors. Industry executives were hopeful that the recent rise in buyer enquiries would translate into sales as Diwali