Cartoon Network banks on nostalgia to drive merchandise operations

CN was the first dedicated kids' animation channel in the country, entering the market in 1995

Turner International’s flagship kids’ brand Cartoon Network (CN) is ramping up its licensing and merchandising (L&M) segment in India this year. The network plans to expand the basket of cartoon brands in its merchandise portfolio and increase its presence in tier-II and III towns by leveraging the growing clout of online marketplaces. 

CN already has a presence in the country’s L&M market with characters from Looney Toons (Bugs Bunny etc), The Yogi Bear Show, Scooby Doo and The Flintstones. Now it plans to bring its old shows, popular during the 1990s, into play turning characters from Powerpuff Girls, Flintstones, Johnny Bravo