“For all the problems the pandemic has caused, it has also presented us with new opportunities to go rural and grow more rural. Apart from the enormous amount of talent in tier-2 market, we also witnessed small towns having a large share of aspirational businessmen who long for our hand-holding and digital support,” said Kumar Vembu, chief executive officer and Founder, Gofrugal. He added that the company is expected to double its turnover on the back of rising business. During the past one year, the company’s customer base increased by around 6,000-7,000.