Coca-Cola India expands distribution network to rural mkts, kirana stores

"Consciously working on addressing the needs of rural consumers by offering them the most relevant packs," said Coca-Cola India

Post-Covid, Coca-Cola India has expanded its distribution network far more quickly than it did prior to the pandemic, reported Businessline. The company hopes to maintain this momentum during the non-summer months as well. With a strong emphasis on rural areas, the beverage company has been strategically concentrating on stepping up distribution through the general trade channel. 
 

While talking to Businessline, Sundeep Bajoria, vice-president, India Franchise, Coca-Cola Company, said that the products are now available at more than four million stores compared to about 2.7 million stores in pre-pandemic times. He added, “Kirana stores have been one of the biggest contributors