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Cognizant chasing top 100 clients to up digital services revenue

Firm appoints chief digital officers for each of its verticals

The Nasdaq-listed firm is also betting big on acquisitions to strengthen its digital capabilities
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The Nasdaq-listed firm is also betting big on acquisitions to strengthen its digital capabilities

Debasis Mohapatra Bengaluru
In its bid to garner higher revenues from digital services offerings, IT services major Cognizant has sharpened its focus on the segment through a new client service model.

Under the new model, the company has embedded client service specialists to its 100 large clients apart from appointing chief digital officers for each of its industry verticals, Cognizant's Chief Executive Officer and Vice Chairman Francisco D'Souza has said.

“In our client service model, we have substantially intensified our focus on 100 large clients, who contribute 50 per cent of our annual revenues. To deliver value to them, we have sharpened our