Coke's splash in local flavours

The beverage company is looking to increase its repertoire of foods by focusing on processing

Beverages maker Coca-Cola has announced at the just concluded World Food India event the launch of an initiative that will expand its Minute Maid portfolio with a number of region-specific juice variants that promise to bring familiar local flavours to the fore while empowering farmers. It also launched a frozen fruit dessert to mark its entry in India into the “Beverage Plus” category, as part of a global strategy to widen its products beyond carbonated drinks, while signing a pact with the ministry of food processing industries to invest $1.7 billion in the agri ecosystem over the next five years.