Colgate investors may smile again on likely turnaround in toothpaste biz

Some recent reports by brokerages indicate an improvement in the company's market share, led by volume recovery

The loss of market share in the toothpaste business in the past couple of years because of competitive intensity has been a major worry for Colgate-Palmolive (India)’s investors. And, the same is also palpable in its stock performance. 

Colgate's share price is down nearly 8 per cent over a year, twice the fall in Nifty FMCG index during the same period. But, the scenario seems to be turning around for Colgate, and this may provide relief to its investors.

The Street’s negative reaction over the past year to Colgate’s continuous decline in the toothpaste market share (down around 400 basis points in