Comviva focusing on 'martech' vertical in India: CEO Manoranjan Mohapatra

Mobility solutions firm Comviva is focusing on martech, the business vertical engaged in cross sell, upsale and real time marketing through their telecom partners, the company's chief executive officer (CEO) Manoranjan Mohapatra told Business Standard.

Martech describes the software end functions marketers use to optimise their marketing efforts. 

“We are consuming a lot of goods and services leveraging the telecom sector. A telco has a customer base buying data, devices and bundles while a bank offers financial products. Martech would aim to upsell more to the customer base,” he said.

For Comviva —a subsidiary of Tech Mahindra—  India constitutes only