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Dabur makes an entry into Rs 5,600-crore premium tea market with Vedic tea

Looks to get aggressive in segment dominated by Hindustan Unilever and Tata Tea

Dabur India
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Pratigya Yadav New Delhi
Dabur India has entered the Rs 5,600-crore premium tea market with the recent launch of Dabur Vedic Tea, a premium category black tea under the health supplements segment, as it looks to get aggressive in the competitive packaged tea market.

It entered the Rs 19,500-crore tea market back in 2020 with the launch of Dabur Vedic Suraksha tea, taking on leading brands like Brooke Bond Red Label Natural Care, Tata Tea Gold, and Taj Mahal from the stables of Hindustan Unilever and Tata Tea. According to Nielsen MAT data, the packaged tea market is growing at a compound annual growth

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First Published: Sep 28 2022 | 3:19 PM IST

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