Dabur to reach its wares to 140 mn Indane users via IndianOil delivery team

Move will help Dabur leverage IndianOil's reach via booklets given to consumers through OMC's delivery team. An app will also help customers order directly, and get the products delivered by this team

Dabur India and Indian Oil Corporation have announced an exclusive partnership to provide direct access of Dabur’s range of products to around 140 million Indane LPG consumer households across India.

As a part of the tie-up, IndianOil’s Indane LPG distributors will become retail business partners for Dabur and will help sell the entire range of Dabur’s products directly to Indane LPG consumer households, through the OMC's network of delivery personnel.  

“A technological and system integration is being carried out by IndianOil and Dabur to render seamless delight to the entire value chain, especially Indane LPG users,” Dabur said in its