Desire for exercise in Covid times: A boom and a shortage for Hero Cycles

The surge in cycle demand could not have come at a better time for India's largest manufacturer, yet it is struggling to meet sales orders.

The dug-up roads in Park Lane in London may be causing traffic jams but they fill Pankaj Munjal, chairman and managing director of Hero Motors Company, with optimism. “Two of the four lanes on the new road will be dedicated to cycles,” he says. “This is the emphasis the world is laying on cycling.”
 
Maybe it is concern for the environment; maybe it is anxiety about taking public transport; or maybe it is a desire to exercise in the open air, but the fact that people globally are moving to a more basic form of transportation is creating a