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Discounting is an easy tool but will always be short-lived: RailYatri CEO

With standardisation of service and convenience, more customers have started considering buses as an intercity travel option, Manish Rathi tells Shubhomoy Sikdar

Shubhomoy Sikdar 

Has the travel app industry reached a certain threshold where deep discounting is no longer a prerequisite for expansion? So what are the new drivers of loyalty? We believe that the deeper quest is to understand your customer and create solutions which address a strong need of a customer segment.

Discounts are always an easy tool available to achieve conversions however it will always be short lived since someone else will outnumber you soon. Hence we need to look at what is the bigger moat that my product or service has for which the consumer today is more than happy to pay a little ...

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First Published: Wed, February 12 2020. 22:22 IST
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