Shares of quick-service restaurant (QSR) Jubilant FoodWorks were up over 5 per cent on Thursday, aided by higher growth expectations after the firm’s entry into the biryani space.
This was the third entry for the Indian franchisee of Domino’s after it added Chinese cuisine and sauces to its portfolio. With this addition, the company has a presence in the top three categories of the Indian food space.
While the organised food market in biryani is pegged at over Rs 3,000 crore by Kotak Institutional Equities, analysts believe the unorganised market is at least 5x that number. With its brand ‘Ekdum!’, the firm