Does Flipkart's fashion gambit run the risk of falling between two stools?

The online retailer wants to straddle the top end of the market with fast fashion and the mass end with products for the value conscious

India’s apparel market will be worth $59.3 billion in 2022, making it the sixth largest in the world, comparable to the United Kingdom’s ($65 billion) and Germany’s ($63.1 billion), according to data from McKinsey’s FashionScope. It is little surprise that more than 300 international fashion brands are looking to open stores in India over the next couple of years. But India remains a complex market that presents challenges as well as opportunities. For one, fashion has always been a hotbed for innovation and today, technology is transforming fashion at a pace faster than ever before. Plus now a whole new