Dukaan launches social commerce platform, partners with D2C brand Bewakoof

The platform, Dukaan Plus, will help merchants source best quality products from the top D2C brands and earn commissions on each sale

Dukaan, a software-as-a-service (SaaS) platform that helps businesses create an online storefront, on Tuesday launched Dukaan Plus, a social commerce platform aimed at connecting merchants to brands and helping them earn a commission.

With Dukaan Plus, merchants will be able to source the best quality products from the top direct-to-consumer (D2C) brands and earn commissions on each sale. Dukaan believes that it is crucial to improve and alter social commerce in India to ensure that the outcome justifies the efforts of internet entrepreneurs as well as manufacturers, it said in a statement.

With Plus, Dukaan is onboarding multiple manufacturers and