Prime Day: Amazon India sees highest participation from small businesses

Customer from 96 per cent pincodes of India place orders during Amazon's Prime Day event

E-commerce giant Amazon witnessed the biggest response for its flagship event Prime Day this year in India. Prime Day 2021 marked the most Small Medium Businesses (SMBs) selling on Amazon.in ever, as they saw an overwhelming response from Prime members.

Amazon competes with players such as Walmart-owned Flipkart, Reliance’s JioMart and Tata-owned BigBasket to tap the booming online retail market as the coronavirus pandemic has accelerated the adoption of e-commerce across the country.

The customers from over 96 per cent pincodes of India placed orders. The month leading up to Prime Day became Prime Video’s best ever viewership period.Also there