Eateries may quit Zomato, Swiggy over steep ad costs, deep discounts

Owners say the cost of deep discounting by Zomato, Swiggy falls on them

Restaurants and food catering companies might soon quit platforms such as Zomato and Swiggy to save themselves from high advertisement costs as well as being an unwilling partner of deep discounting initiatives.

According to several restaurateurs, steep advertisement costs and deep discounting schemes run by several restaurants, including portals such as Zomato, Swiggy, are the main reasons for some of them to completely quit these platforms. 

Deep discounting

Restaurant associations in their interactions with players, including Swiggy, Dineout, UberEats, Foodpanda and few others, over the past few days have made it clear that companies cannot continue deep discounting tactics at the expense of