There’s nothing as important as whisky for an average Indian. Why else would Sula, the maker of India’s best known wines, turn its hand to creating a whisky?
From a business point of view, it makes perfect sense. India is the largest whisky consumer in the Asia-Pacific region, and, according to a global research undertaken this year, one of the fastest growing markets in the world. A study by Bank of America Merrill Lynch found that in 2014, Indians consumed 1.5 million litres of whisky — over three times the amount of whisky consumed by the United States, which consumed only

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