With the pandemic showing no sign of abating, many FMCG and pharmaceutical companies that had launched immunity-boosting food or beverage offerings as a response to what they assumed was temporary demand now see this as an emerging business opportunity.
Food or otherwise, product development is usually a lengthy process that entails understanding consumer needs and developing products accordingly. However, in a pandemic-like situation where one witnesses sudden demand for specific kind of products, the response has to be quick but at the same time, companies have to ensure ...
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