 "food, beverage, maker, fmcg")
With the pandemic showing no sign of abating, many FMCG and pharmaceutical companies that had launched immunity-boosting food or beverage offerings as a response to what they assumed was temporary demand now see this as an emerging business opportunity.
Food or otherwise, product development is usually a lengthy process that entails understanding consumer needs and developing products accordingly. However, in a pandemic-like situation where one witnesses sudden demand for specific kind of products, the response has to be quick but at the same time, companies have to ensure that the proper blend of health and taste is offered and, that
