Why former Air India management opposed move to a single GDS platform

The move will help to reduce Air India's distribution cost by 60 per cent

A decision by Air India to shift exclusively to a single Global Distribution Service platform, was opposed by its previous Chairman and Managing Director Rajiv Bansal and Commercial Director Pankaj Srivastava. The opposition came on the ground that the shifting to a single platform may curtail the airline’s market reach leading to loss of booking.

However, in response to Business Standard queries, the current airline management said that the bid was done through a proper process and the decision will save almost 60 per cent in airline’s distribution cost. “Our market study showed that out of 100 there are only