'Expect things to get normal for multiplexes by Q4FY22,' says PVR MD

Ajay Bijli tells Business Standard multiplexes will thrive by Q4 if 100% capacity is restored and third Covid wave doesn't happen

With cinema halls set to reopen on October 22 in Maharashtra and a number of releases lined up during the festive season, multiplex chains are hoping for a strong recovery. Ajay Bijli, chairman and managing director of the country’s largest multiplex chain, PVR talks about the content pipeline, demand situation and cost cutting efforts in an interview with Ram Prasad Sahu.

Q) There was a trend of releasing content on over-the-top (OTT) applications first during the pandemic. Has the shift from OTT to multiplexes started with the improving situation on the Covid front?

When cinemas were shut, content makers had