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Facebook, Jio tie-up will bring 25 million SMEs online: Ajit Mohan

Facebook Messenger and WhatsApp's voice and video calling volumes have doubled across the country while the live broadcast from Facebook pages has tripled in June 2020

Ajit Mohan, Vice-president and MD, Facebook India
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Our excitement is with connecting the dots between WhatsApp and Jio with the objective of helping millions of Kirana owners to digitise their product catalogues, said Ajit Mohan, Vice-president and MD, Facebook India

Sai Ishwar Mumbai
Reliance Industries-backed Jio Mart and Facebook, through its instant messaging platform  WhatsApp, will target to bring 20-25 million small businesses online in the near future. 

“Our excitement is with connecting the dots between WhatsApp and Jio with the objective of helping millions of kirana owners to digitise their product catalogues,” said Ajit Mohan, vice-president and managing director, Facebook India, at an event organised by Internet and Mobile Association of India (IAMAI). 

According to Mohan, the Covid-19 pandemic has crunched a few years of consumer behaviour change into a few months and weeks. The move will fundamentally change the consumer behaviour in India

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First Published: Aug 27 2020 | 6:51 PM IST

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