Flipkart launches its first private label in the kids' fashion segment

The fourth private label of Flipkart overall, Miss & Chief will cater to children in the 2-10 year age group; the launch comes on the back of Flipkart seeing 100% growth in children fashion segment

Stepping up its push in the online fashion category, home-grown e-commerce major Flipkart has launched its fourth private label brand, ‘Miss & Chief’, which will compete in the fast-growing kids fashion segment.

Miss & Chief will cater to fashion for children between the ages of 2 and 10 years, and its launch comes on the back of Flipkart witnessing a 100 per cent year-on-year growth in the children fashion segment.

Flipkart, along with subsidiaries Jabong and Myntra, claims to control 75 per cent of the online fashion market. The SoftBank-backed firm had earlier launched three private labels – a women’s ethnic brand