Flipkart reaches out to kiranas for its The Big Billion Days sale event

A third of all shipments of Flipkart Group is managed by kiranas at the last mile; the Walmart-owned firm aims to grow this constantly, company says

E-commerce company Flipkart is wooing 'kiranas' for upcoming festive season sales. Today one-third of all shipments of Flipkart Group, is managed by kiranas at the last mile and the Walmart-owned company is committed to growing this constantly, said Kalyan Krishnamurthy, chief executive officer, Flipkart Group, according to the people who attended a town hall meeting ahead of the firm’s festive sale.

Flipkart will kick off the country’s festive season with the 8th edition of its biggest flagship event, The Big Billion Days (TBBD), from October 7-12. The six-day event will see millions of consumers, sellers, small businesses, artisans, Kiranas, brands and