Business Standard

FMCG categories see sharp downtrading in markets, shows data

According to Bizom, four out of six categories tracked are witnessing downtrading in rural markets, while five of six in urban markets have also seen a similar trend.

Third Covid-19 wave: Consumers prioritise purchasing only bare essentials
Premium

In packaged foods, low-price point packs have witnessed an increase in consumption in urban areas with the opening up of the economy.

Sharleen D'Souza
Amid inflation-induced price rise of fast-moving consumer companies, consumers have started buying smaller stock keeping units (SKU). According to Bizom, four out of six categories tracked are witnessing downtrading in rural markets, while five of six in urban markets have also seen a similar trend. 

“There is a significant increase in contribution towards lower price point among commodities mainly on account of hyper price inflation from edible oils, which is a key ingredient in the India food plate,” Akshay D’Souza, chief growth and insights officer at Bizom, said.
 
In packaged foods, low-price point packs have witnessed an increase in consumption in

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Mar 29 2022 | 1:17 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com