Business Standard

FMCG companies see strong growth in premium items: Kantar report

The report also said that small packs helped premium segments grow because aspirational buyers were willing to explore and try new brands

Fast-moving consumer goods (FMCG) sales slowed in the March quarter on the back of a sharp rise in prices: Bizom
Premium

Fast-moving consumer goods (FMCG) sales slowed in the March quarter on the back of a sharp rise in prices: Bizom

Sharleen D'Souza Mumbai
The premium segment in the FMCG sector grew across categories during the year ended April, according to a report by Kantar. 

The report mentioned three ways through which brands pushed premium products — “natural”, “small packs”, and “specialisation”. It noted that categories like face creams, bar soaps, and tea have found a way to grow in the natural premium segment. 

Kantar cited the example of Glow & Lovely, where new users accounted for 78 per cent volume gains in the natural segment. In the case of Tata Tea, new customers accounted for 61 volume gains in the natural segment.

The

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jul 28 2022 | 8:26 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com