Followed I&B norms to black out viewership data on public platforms: BARC

BARC also updated it fair usage policy guidelines on the website on February 14, when the data for Week 6 (February 2-8) was to be published

The Broadcast Audience Research Council (BARC) of India says it is following the Ministry of Information and Broadcasting’s (I&B’s) guidelines while making viewership data publicly unavailable during the industry’s transition to the new tariff order mandated by the Telecom Regulatory Authority of India (Trai).

In a statement, the rating agency said, “Our position is also aligned to I&B guidelines that govern us. The guidelines clearly say that ‘…data generated by the rating agency be made available, on paid basis, to all interested stakeholders…’. And ‘sharing of the data/reports with a third party or in public domain be allowed subject to