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For the first time, Apple and OnePlus lock horns in Indian market

Both players have adjusted their launch dates to align with the upcoming Great India Festival by Amazon and Big Billion Day by Flipkart.

People trying iPhone 11, iPhone 11 Pro at Max Aptronix Apple store in Mumbai. (Photo: Kamlesh Pednekar)
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People trying iPhone 11, iPhone 11 Pro at Max Aptronix Apple store in Mumbai. (Photo: Kamlesh Pednekar)

Arnab Dutta New Delhi
For the first time, two of the biggest brands in the premium segment are in a direct face-off in the Indian market. OnePlus is currently the top player in the market and is fighting to keep its hold over the above Rs 30,000 price segment.
 
Apple, on the other hand, is leaving no stone unturned to regain top slot it conceded to the Chinese player last year. Both had been aggressively betting for a tighter grip on the fast-growing premium market India that is growing at a healthy double-digit rate. But this time, the fight has got more intense

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First Published: Sep 27 2019 | 9:49 PM IST

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