ForPaws: The app that uses facial recognition tech to help find lost pets

Recently launched by MARS Petcare, the world's leading pet food company, the app also leveraging technology to spread the message about how one can provide care for pets as a community

Peerzada Abrar Bengaluru
ForPaws poster
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ForPaws poster

A scared Labrador was recently found in Bengaluru's Koramangala neighbourhood looking desperately for his owner. ForPaws, a mobile app that uses bespoke facial recognition technology, along with the Koramangala Canine Squad, are trying their best to use the synergy between smart tech and human social networks to reunite this pet to his parents. “Adorable, polite and super sweet. He just wants to go home. Please help him,” says the social media post describing the pet found in Koramangala.
ForPaws was recently launched by MARS Petcare, the world’s leading pet food company. The firm said artificial intelligence (AI) has been primarily used to solve human pain points and needs. But ForPaws is leveraging the power of AI and social networks to solve problems people have faced in the pet world. 
Its mission is to use technology to help a wide network of kind pet lovers including parents and pet rescues to quickly identify,

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First Published: Nov 23 2021 | 10:47 PM IST

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