Business Standard

ForPaws: The app that uses facial recognition tech to help find lost pets

Recently launched by MARS Petcare, the world's leading pet food company, the app also leveraging technology to spread the message about how one can provide care for pets as a community

ForPaws poster
Web Exclusive Premium

ForPaws poster

Peerzada Abrar Bengaluru
A scared Labrador was recently found in Bengaluru's Koramangala neighbourhood looking desperately for his owner. ForPaws, a mobile app that uses bespoke facial recognition technology, along with the Koramangala Canine Squad, are trying their best to use the synergy between smart tech and human social networks to reunite this pet to his parents. “Adorable, polite and super sweet. He just wants to go home. Please help him,” says the social media post describing the pet found in Koramangala.

ForPaws was recently launched by MARS Petcare, the world’s leading pet food company. The firm said artificial intelligence (AI) has been primarily

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Nov 23 2021 | 10:47 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to