From 'Sanju' to 'Neerja', Fox Star Studios' focus on alliances pays off

After a disastrous 2015, the studio went back to the drawing board to realign its strategy and has been able to turn things around

Three years back, two major multi-national film studios -- Disney India and Fox Star Studios (FSS) -- found themselves in a super slump at the Bollywood box office. Both had a bad run at the movies with films like Bombay Velvet and Tamasha failing to make an impact, despite a commendable cast and director. As a result, Disney India decided to take a step back from Bollywood.  

For the second studio, FSS, 2015 was an exceptionally bad year with just one of the seven releases making an impact at the box office. However, instead of calling it quits, FSS decided