Business Standard

From Vivo to MakeMyTrip, brands put their best foot forward for IPL

Brands cash in on the annual cricket carnival with big budget campaigns and product launches



Urvi Malvania Mumbai
With just a few weeks to go for the Indian Premier League 2019, title sponsor Vivo launched its latest model Vivo V15 Pro, a premium range smartphone, with Aamir Khan as brand ambassador. And as the first matches of the league played out, Coca-Cola released its #SayItWithCoke 2019, part of the cola brand’s global personalisation campaign. Ranbir Kapoor and Paresh Rawal helm the narrative in these ads. Tata Motors, an on-ground sponsor for IPL this year, is using the tournament to promote its recently launched SUV, Harrier. With young Bollywood actors as brand ambassadors, the campaign has been launched on

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First Published: Mar 27 2019 | 11:55 PM IST

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