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From Zolo to Nestaway, co-living brands key in the migrant millennial

Going by the recent trends, the co-living business may offer a higher rental yield, as much as 8-11 per cent said analysts

Topics
oyo rental | Oyo Living | OYO users

Samreen Ahmad  |  Bengaluru 

A young, unmarried couple agonises over life lived under the scrutiny of landlords, while a newly-minted professional talks about spending all his time on the road in Bengaluru because he can’t afford a house close to his office.

Advertisements for co-living spaces, the slickly made films that have been released on digital media are pushing the sector under the spotlight. Having relied largely on word-of-mouth communication, broking agents and direct mailers until recently, a band of brands such as Oyo Life, Nestaway, Zolo, Guesture among others have dialled up the noise around their ...

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First Published: Sun, January 19 2020. 20:35 IST
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