Reliance Retail fills GAP: US brand opens its own store in Mumbai

In 2014, GAP had entered India with Arvind Fashions through a franchisee agreement and then parted ways with the latter in 2020

American clothing and accessories retailer GAP Inc has made its second entry into India, this time with Reliance Retail, with a big expansion plan and more choices at affordable prices.

It has opened its first store in Mumbai and intends to take its store count to 50 by the end of this (calendar) year.

“After opening over 50 Gap shop-in-shops since last year, Reliance Retail now initiates the second phase of the launch with the new GAP store in Infiniti Mall (Mumbai),” it said in its release.

In a conversation with Business Standard, Akhilesh Prasad, president and chief executive officer,