General Atlantic acquires 27% of Ching's Secret for Rs 3.7 billion

General Atlantic's other companies in the country have typically been driven around financial technology ventures and businesses that connect closely with consumers

Marking its first investment in the foods category in India, private equity firm General Atlantic India has acquired 27 per cent of Ching’ Secret, a brand that is owned by the Ajay Gupta-run Capital Foods and makes desi Chinese masala, sauces, instant noodles, instant soups and schezwan chutney.
 
The deal, which is valued at ~3.7 billion and will be made across two tranches, will also include a second investment next year. This will result in a total investment projected to be between $75 million and $100 million, said a person aware of the transaction who did not wish to