Google foraying into digital lending space by roping in fintech players

ZestMoney is now integrated on Google Pay digital store's Spot platform to offer credit to customers

Peerzada Abrar | Bengaluru
Last Updated at July 27, 2020 06:03 IST

Google had rolled out the Spot feature in September 2019, which allows businesses to set up virtual stores on GPay.

Tech giant Google is foraying into the digital lending space, which is set to become a $1-trillion opportunity in the next five years, according to sources. Its digital payments app GPay is forming partnerships with fintech firms and has already onboarded ZestMoney to offer credit to consumers, signalling a larger interest to tap the financial services market in the country.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

MONTHLY

₹ 249

Select

ANNUAL

₹ 1799

Select

Best Offer

SMART ANNUAL

₹ 1499

₹ 1799

Opt for auto renewal and save Rs 300

Select

What you get on Business Standard Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
Pick your 5 favourite companies, get a daily email with all news updates on them.
26 years of website archives.
Preferential invites to Business Standard events.