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Airtel and Vodafone subscribers in India have begun seeing an option to pay for apps, games, books and movies on Google’s Play Store through their carriers, allowing them to buy services on their Android devices without a credit/debit card or net banking.
Combined, the country’s two largest mobile service providers have around 450 million subscribers, giving Google a massive base of customers who will now be able to buy services on its store more easily. The company’s Android operating system powers nine out of 10 smartphones in the country.
Google has not officially announced the launch of carrier
