Google redesigns search app with personalised feeds

Google said that it was not trying to duplicate Facebook's 'News Feed'

Google on Wednesday announced an overhaul of its search app on mobile phones to include a personalised feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct competition with social networks such as Facebook.

Google, the world’s largest search engine and a unit of Alphabet Inc, said the changes would begin rolling out in the United States on Wednesday and other countries in the coming weeks.

The new offering is called “Google Feed,” a name that may conjure comparisons to Facebook’s “News Feed,” a feature used to browse updates from