Govt has done its bit, now industry must create demand: BMW Group India CEO

India is not a short-term story and we believe in its long-term growth, said BMW Group India CEO

At a time when the auto industry is facing a slowdown, German luxury carmaker BMW says such times open up opportunities. After launching a series of cars, the luxury carmaker will focus on building the brand and strengthening its fundamentals to protect and grow the segment and its market share. Rudratej Singh, president and chief executive officer (CEO), BMW Group India, told T E Narasimhan that automakers should work on creating demand, instead of talking about utilisation. Edited excerpts:

How would the government sops, announced last week, help the auto industry, especially your segment? Will it push demand?

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