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Govt plans to specify a unique colour code for generic medicines

With the generics market expanding, govt wants to visibly differentiate these from branded medicines

drugs, medicines, USFDA
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Sohini Das Mumbai
The central government is favourably considering an amendment to the decades-old Drugs and Cosmetics Rules, to specify a separate colour code for generic medicines, from branded medicines.
 
A generic is a copy of a formerly patented drug. Of two types, branded and unbranded. Generic  medicines might or might not have a trade name, as opposed to branded generics. They are made by small and large companies alike but not marketed through the doctor-channel; instead, these are pushed directly into the trade.
 
A senior government official said they were actively considering a proposal to introduce colour codes on the