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Grocery takes centre stage: Flipkart closes in on Bigbasket, Grofers

Flipkart Supermart, the online grocery store Flipkart launched in August 2018, has already hit a monthly sales run-rate of Rs 50 crore - a target initially set for March 2019

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A Common myna sits next to the logo of India's e-commerce firm Flipkart installed on the company's office in Bengaluru | Photo: Reuters

Yuvraj Malik Bengaluru
As grocery becomes the new frontier for battle among e-commerce heavyweights in India, Flipkart is learnt to have adopted a targeted strategy to first win two major markets — Bengaluru and the National Capital Region (NCR) — before taking the battle to other cities. Presently, home-grown online grocers, Bigbasket and Grofers are the dominant players in Bengaluru and NCR, respectively.
 
According to sources privy to internal discussions, Flipkart Supermart, the online grocery store Flipkart launched in August 2018, has already hit a monthly sales run-rate of Rs 50 crore — a target initially set for March 2019. The unit