Gupshup acquires Active.Ai to strengthen customer experience solutions

Active.Ai serves BFSI customers across 43 countries with conversational banking as a service platform that helps clients engage with millions of consumers every month

Gupshup, a leader in conversational engagement, said that it has acquired Active.Ai, the leading conversational AI platform used by banks and fintech firms, to strengthen customer experience solutions for BFSI customers. The companies didn’t reveal the value of the transaction.

Headquartered in Singapore, Active.Ai serves BFSI customers across 43 countries with conversational banking as a service (CBaaS) platform that helps clients engage with millions of consumers every month. Active.Ai has enabled more than 300 million user interactions via voice, video, and messaging, managed over 30 million service requests, and fulfilled 50 million-plus inquiries in aggregate, with 95 per cent accuracy.