Haldiram's tie-up with Venture Catalysts to push packaged goods startups

Seed and angel investor Venture Catalysts has announced a partnership with sweets and snacks manufacturer and Consumer Packaged Goods (CPG) brand Haldiram’s to boost its overall understanding and facilitation of start-ups in the CPG sector. 

The CPG sector, consisting of goods consumed every day by the average consumer, has shown significant growth potential in the Indian market, and Haldiram's tie-up aims to utilise this opportunity. Venture Catalysts plans to invest in 10-15 CPG start-ups in the next 1-2 years and build strong start-up stories such as men’s grooming brand Beardo, female hygiene start-up PeeSafe and India’s first herbal energy shot