Havells to expand rural footprint, plans to add 2,000 new retailers in UP

Plans to invest in greenfield wires manufacturing plant in Assam

Domestic fast moving electrical goods (FMEG) major Havells is planning to expand its rural footprint in India, including Uttar Pradesh.

The company plans to add nearly 2,000 new retailers to its existing network of more than 15,000 retail points in UP, Havells India vice-president Shashank Shrivastav said in Lucknow.

“Besides, more than 150 dealers and distributors would be added to our network of about 1,100 in UP during the current financial year,” he informed.

He said the company had now strategically decided to shift focus from "India" to "Bharat", implying that the company had shifted attention towards the country’s hinterland