Here's why Vodafone Idea is losing to Reliance Jio on several fronts

Vodafone Idea is involved in rationalising subscribers at the lower end but that is not viable in shoring up the ARPU

With over 50 per cent of its 10.5 million net additional mobile subscribers in October (over the previous month) coming from those who bought the Reliance Monsoon Hungama offer for Rs 1,097, which comes bundled with a 4G feature phone and six months of unlimited data and voice, the telco is giving sleepless nights to the market leader, the merged Vodafone Idea.

The problem is simple: None of the incumbent players, including Vodafone Idea, has a similar offer to challenge Jio and ensure