How businesses are converting data to actual customer engagement

Customer engagement isn't always about what she browses. Just because one has looked up an article about stress relief doesn't mean she'd appreciate ads for private massage sessions

So data is everywhere. Every product you browse, every piece of content you watch or read online is channeling data back to the source to tell businesses a little more about what you would like to see. But what does it take for brands to engage with customers, convert the gigabytes into revenue? For that businesses need the elixir of emotional connections because say experts and a bunch of customer research reports, technology is only as good as the emotional response it can evoke when it comes to digital marketing.

What does this mean? To put it simply, as