How dairy startups could end up in the land of costly milk and honey

Dairy startups are modernising the way milk is delivered to people, but their high cost of doing business means they will struggle to make money

If you talk to entrepreneurs, there are a handful of things they will insist they have to do to set up a successful startup: find a problem, solve that problem, create a niche, engender habits and then scale up to make money of those habits. 

So, the likes of BigBasket found a problem: the difficulty of going to a store every time you run out of groceries. Solved that problem — by getting groceries delivered at your doorstep. And created a niche. You see, people bought groceries in the past, all the company needed to do was change the channel.